Spring atmosphere increasingly rich, this is a flying mood of the season, for Yiwu, this is a season full of business opportunities, especially the outdoor supplies industry is ready for the upcoming season. Yesterday, the reporter in the International Trade City outdoor supplies area interview learned that many businesses expect Ching Ming market will usher in the sales season.
"The development of outdoor industry has slowly improved, and this year's product updates will be faster than any year." Yiwu outdoor supplies industry association official said, the domestic market to move up the potential of not, and the quality of the product The stronger the requirements, the manufacturers of R & D investment and product updates on the higher requirements.
According to China's outdoor business alliance statistics, the total retail sales of China's outdoor products market in 2011 increased from 51.3 billion yuan in 2010 to 10.76 billion yuan, an increase of 51%. Outdoor products market sales reached 54.3 billion yuan, an increase of nearly 70%. From 2010 to 2012, the number of outdoor brands in the Chinese market also increased by 29%, has reached 717 species. Differences, the domestic brand growth of nearly 46%, to 334 species, the number of foreign brands reached 367, an increase of only 13%. Data show that China's outdoor supplies market is still in the development period, and from Yiwu outdoor supplies industry association data show that Yiwu has 387 outdoor supplies business households. There is no doubt that Yiwu is an important window for domestic sales of outdoor products.
Yiwu outdoor products category rich
The quality of the melee melee is uneven
"The northern market is larger than the southern market, the western market than the eastern market in Zhejiang, Hangzhou, the province's consumption is the largest in the province, accounting for about 35%." Engaged in the outdoor industry for nearly 7 years of staggered outdoor supplies related The person in charge of the analysis that Zhejiang people in the consumption of outdoor supplies far lower than Shanghai and Guangdong.
Outdoor consumption characteristics of the consumer, to a lot of entrepreneurs will enter the field to provide first-hand market information. Operating business Li Kai told reporters that the quality of Yiwu outdoor supplies and Ningbo, Guangzhou, a far cry. He believes that this is related to Yiwu outdoor supplies sales area. To this end, he suggested, want to enter the industry friends, may wish to pay attention to the operation of well-known brands. Li Kai is Yiwu outdoor supplies the first batch of practitioners, he said that the domestic Pathfinder, fire fox, snow wolf and other brand management is very good, and the past few years in Yiwu mixed with more difficult, or difficult to pick up The
Reporters in the field visits found that the market of outdoor products to tents, outdoor glasses, outdoor tables and chairs, trash and mountaineering clothes and other nearly 100 models of goods, the price difference is not small, ranging from a few dollars more than a thousand dollars, Product quality is uneven.
"Outdoor products are not just the industry, our business households are with the confidence of the future investment in the operation of this industry is expected to have at least 40% annual sales increase, so the next three years, the outdoor market must also be a big cake. Outdoor supplies industry associations relevant person in charge that manufacturers should put more energy on the quality of products.
Quotes appear irregular fluctuations
Industry outbreaks and maturing yet time
"The basic characteristics of domestic sales is the retail and wholesale, until 2010, we do a very good retail, starting in 2011 to die, because now the retail is advertising and operational inputs, and human resources spending, etc." Outdoor supplies relevant person in charge said that in order to start the domestic market faster, they removed the retail team, focused on the wholesale of outdoor supplies, and finally the business gradually bigger, and now the domestic share of more than 70%.
And the embossing outdoors is different, located in Yiwu International Trade City outdoor supplies professional district business households prefer to do foreign trade orders. Many business households told reporters that foreign trade orders in line with the advantages of Yiwu market, at least no longer for the domestic replacement, return and other troubles, eliminating the need for more business segments. Yang Bin, general manager of marine outdoor supplies, Yiwu outdoor business operators or keen on foreign trade business more, although the domestic business is improving, once the market opened perhaps more profitable than foreign trade, for which the current business households are waiting Industry outbreak or mature stage, the current can only test the domestic market in the form of e-commerce.
Holding a similar view of the wild wild boss Liu Yanxian, she believes that the domestic market is difficult to grasp the domestic market is a lot of business common problems, especially e-commerce is feeling the stones across the river. Therefore, she suggested that outdoor products despite the good prospects, still choose the right time and research products, market changes.