Recently, hosted by the Munich International Expo Group ISPOBEIJING2013 ninth Asian sporting goods and fashion show in the National Convention Center kicked off. The current ISPOBEIJING exhibition attracted 567 outdoor, skiing, extreme sports and street tide brands from 22 countries and regions. The exhibition scale expanded by 25% over the previous year, showing an area of more than 40,000 square meters. Adidas, Li Ning and other first-line sports brand development of outdoor sports product line and the first exhibition to become the highlight of the show.
ISPOBEIJING2013 show the scene of the report shows that by 2011, China's outdoor sports industry has been close to 11 billion yuan, an annual increase of more than 40% expansion, has become one of the fastest growing retail segments. In contrast, the traditional sports industry in recent years more and more obvious decline, there is still much room for the development of outdoor sports market to become the new blue ocean, the traditional sports brand and even traditional shoes and apparel brand collective shift, the development of the tentacles and outdoor industry.
Last year, Li Ning officially entered the outdoor market, to create its own brand Li Ning to explore (Li-NingAdventure). In the face of shrinkage of sporting goods, hoping to use its brand in the minds of consumers have the influence and status, with a strong channel in the outdoor gains. "In the ISPOBEIJING2013 Ninth Asian sporting goods and fashion show, Li Ning to explore the product officially released products with excellent functionality, low carbon, simple style and fashion sense for the characteristics, and Li Ning, the main brand of sporting goods to distinguish. Li Ning to explore the brand general manager Hu Nan said.
In addition to the traditional sports brand, the international outdoor big also have to become saturated from the European and American markets have moved to the rapid expansion of the Chinese market. Adidas Greater China sports performance brand vice president JensMeyer ISPOBEIJING2013 in the ninth Asian sporting goods and fashion show press conference said that China is Adidas's second largest market, maintaining double-digit annual growth rate, including North China The region's growth is particularly pronounced. Now, Adidas on the outdoor market increasingly valued, and its two-thirds of outdoor stores are located in the northern region.
In the new gathering of the scene, high-end professional outdoor equipment is still the main theme, but more and more fashion and light outdoor equipment began to appear. Analysts believe that high-end equipment to meet the professional players market, and functional and fashion both light outdoor trend is the achievements of the broader market. So outdoor brands in the development of product functionality to meet the needs of outdoor sports at the same time, more constantly into the fashion elements, so that outdoor clothing to become the trend of daily wear highlights.
It is understood that, since the first time in 2005, ISPOBEIJING has developed into a professional sporting goods business platform, its influence radiation to the entire Asia-Pacific region. Since the visit to China, ISPOBEIJING actively promote the rapid development of China's sporting goods industry business environment, so that the eyes of the world are focused on the Asian sporting goods market, the rise and innovation.