"This year's ISPO highlights really a lot!" This sentence in ISPO BEIJING 2013 was repeatedly mentioned.
February 27, 2013 - March 2 at the National Convention Center organized by ISPO BEIJING 2013, that is, the ninth Asian sporting goods and fashion show has just come to an end, more and more heavyweight exhibitors brand let the audience address him fun, An endless stream of promotional activities also make the audience too eye addiction, but lively read, the door to see how much? And regardless of others, talk about my visit after the show three feelings it!
Outdoors, star singing opera
Today's outdoor industry and nine years or even when the outdoor industry is very different, do not dare say that great changes are absolutely great. From the data can be seen: 2011,2012 two years, the development of China's outdoor supplies market is very fast. 2010 to 2011, the domestic outdoor market sales increased by nearly 50%; 2011 to 2012, the number of active domestic outdoor brands also increased by nearly 30%, the original is still a small minority of outdoor industry has become a sunrise industry The Make money the brand began to make star endorsement, the use of the power of idols in a short period of time to expand brand awareness, Pathfinder Wang Feng, Husky's article Ma Yi, camel Han Han and so are examples. Can be seen, out of Taiwan, the stars singing the scene in the next few years will be frequent outdoor industry!
In the outdoor industry has just entered China, self-camping camping equipment or a hot potato, the future is bright but the market has not yet accepted, outdoor brands can only be to maintain the development of shoes and apparel, this phenomenon to promote the rapid development of outdoor shoes and clothing and once become outdoor industry Of the representative products. With the increase in the number of people by car, in recent years, self-camping camp equipment has gradually become a larger market demand for products, complete gorgeous turn. Has been camping equipment as a key product brand after long-term brewing and finally usher in the domestic explosive growth, such as providing one-stop outdoor solutions for the well-known brand KingCamp, its own camping products accounted for the proportion of R & D production increased year by year and Officially camping lifestyle as a brand advocate for high-profile publicity. This is undoubtedly the future development of the outdoor market a trend!
Sports brand high-profile entry
ANTA sports involved in outdoor industry, Li Ning outdoor exhibitors ISPO BEIJING, various signs of sports brand to households
Outside the industry's impact revealed no doubt. In fact, not only Adi, Li Ning, Anta these more well-known sports brands began to devote outdoor supplies, Jinjiang some medium-sized sports brand also began to transition into the outdoor industry, the development of the sports industry sluggish, the rapid development of outdoor markets can be said to be the reason , It will exacerbate the competition in the outdoor industry, will also promote the outdoor industry to mature faster and faster. Regardless of the outcome, sports brands involved in outdoor industry will exacerbate the competition in the outdoor market, which is a predictable inevitable result. How to do this brand positioning, products, channels and promotion, in order to cope with the strength of the financial strength of the brand, will be all outdoor brands must face a subject.